We are In the business Of Rural Communication

Misson :

“we aspire to lead the new age by being different”
More perceptive, more innovative, and more fun but mostly by being more effective.

Goal
“To stand alone as our industry’s unquestioned leader , The biggest and the best amongst the builders of brands”.

Who We Are

Tek Advertising & Management Pvt ltd is a full-service BTL promotion & Rural advertising and marketing group, that develops and manages sales and promotional programs at both national and local levels for consumer product & service companies and Not for profit organization .
For over 7 years, Tek Advertising & Management has been a leader in delivering concept–to–contact marketing programs that uniquely and effectively connect brands to target consumers.
Our marketing and Brand thinkers have an uncanny ability to recognize emerging market developments and adapt our service and product offering for maximum effect.

Strengths

The energy that drives TAM is its people and passion.That energy is infused into an organization empowered with expertise in distinct and compatible areas of both fundamental and emerging/leading–edge competencies.A system group capable of managing huge levels of in–market implementation detail, enriches TAM’s with the ready ability to scale up or down to best service client's needs.
We leverage our national network of offices and personnel to reach consumers in a manner that integrates brands directly with consumers and the trade. Whether executing an in–store event or a national mobile tour, the bottom line is always results.
TAM has both the depth and breadth of experience to develop fully integrated consumer programs that deliver tangible results. We focus on developing unique promotions that are compelling, worthwhile and motivating to the end-consumer with a strong and memorable call–to–action.





From the "big idea" to various tactics or communications vehicles, we strive to create unique and ownable programs that embrace the brand's strategy to leverage the best communication and drive measurable results for our clients.

Approach

We are passionate about great strategy, brilliant execution and optimum measurable results!

One: We stay current with industry trends and needs across a wide range of channels and consumer groups.
Two: We listen to and understand our clients' objectives.
Three: We develop strategies utilizing all the tools in the marketing and promotion toolbox.
Four: Tek’s project teams, creative and in–field specialists execute programs seamlessly.
Five: We measure results against agreed–to metrics and apply learning to successive programs.

When developing the approach, we combine three key elements —
consumer and category insights
client knowledge of their business and
our own perspective and experience

and acknowledging four important questions:

Where we have been?
Where we are today?
Where do we want to go?
How do we get there?

Each client is different in terms of specific brand marketing needs, as well as an understanding and appreciation of a more formalized strategic planning process. We customize our approach by client
and only utilize those services that make sense.




Once the plan is developed, our focus turns to the creative development and implementation. The execution of the plan is as important as the very plan itself. We recognize that the success of a strategic marketing and promotion plan will be measured by one thing…and that is results. And that’s our business belief -


“An effort should be about Results , and creativity should be means to achieving results”


What We do :

Advertising, Promotion, and Communication by being more perceptive , more innovative and more fun but mostly by being more effective for getting maximum ROI .


Regardless of the type of Advertising, Promotion, and Communication we provide complete services from concept through completion and execution:

1.Strategic planning (Campaign conception, development and management )
2.Implementation (Effective execution of campaigns)

the above two different wings of professionals Offers a Range Of Services in

Below the line Advertising
Rural Advertising And marketing &
Social Awareness programs

Below the Line Advertising :

communications must consider language, culture, media, venue and technology for maximum effect. We integrates a wide range of precision strategies and tactics to achieve broad and truly measurable marketing objectives for for maximum impact and ROI by offering BTL advertising Services


We define BTL As
“A platform for the product & services where it comes in contact with the target customer, making the target to know it and to want it and finally to buy it after this contact.
if the strategies are appropriate, exciting, creative and well executed, BTL makes the target customers loyal to the product & service because

2. Rural Advertising And Communication :

Rural : The Most Happening Place of tomorrow

There is a progressive Shift in Rural India From poverty to prosperity with regional variations of course , so Marketers need to consider it with fresh out looks to find Acceptance . from the marketing point of view we can understand how important the rural market is by taking a look on the facts-

That by the end of 2004 rural India accounted for 725 million people , which is about 70 % of India’s total population
with 128 million rural house holds rural population is nearly 3 times than the urban.
it accounts for about 60 % of the country’s house hold consumption expenditure .
53 % of FMCG sales lie in the rural areas , as do 59 % of consumer durable sales .

According to a latest result of national sample survey rural per capita consumption expenditure between July 2001 to December 2003 grew by 11.5 % in contrast to urban .

The Another Aspect of Rural Market –

725 million people live in 6,27,000 villages
87 % villages have population cluster below 2000 people
only 3.6 million outlets in rural India
35 % of the villages (219450) are not connected with the roads
there are around 850 dialects and 16 official languages in India and rural people is comfortable in these only rather than hindi or English

We Are in the business of Advertising and Communication and we are specialized in Rural Advertising and Communication with the base of our strong network and Local knowledge .


Media For Rural Communication :

1.Conventional Media

Mass Media : According to Latest Studies 70 percent of the R1R2 R3 Levels Of Rural settlements can be reached through mass media , wheather it is the Broadcaste media, cinema, or the local tabloid or periodical .






Local Media :

Bus, Tractor, trolly, trekker,transport offer economic local area coverage so wall paintings , Suitable Mandi shed Paintings , fairs and Haat markets offer channels of communication

2.Unconventional Media :

The need for un conventional media arises for two reasons .

1. To capture the rural mind by a comfortable mode as the mass media is seen to be too impersonal and often unreliable by the Rural consumer ,
2. there are many pockets in the outreach landscape with significant media darkness . it is estimated that about 260 million people with out access to TV radio and Print Media .
the reason range from non availability to Illiteracy .

Innovative Means :
Van operation :The Mobile Units Have the Advantage of packing interest creating elements to draw the audience to an exposure , detailing or Sampling of a brand . in the rural environment of entertainment vaccum , the van promotions interspread with adequate doses of Entertainment leave behind a lasting impact on brand preferences .

Magic Shows :

Magic shows do attract audiences attention in brand social Marketing programs ,

Mobile telephony Network :

Ambient Means :
A whole gomut of opportunities exist right at the sudiance doorstep , from weekly haat markets to sesional fairs , the village chaupal and village service providers outlets like retailers , tea shops and dhaba owners and the common cycle repair shop .
Imagine the tree line around the village ponds , or the village well or tube wells where the village women troop daily for washing cloths as media opportunity for washing detergents and soaps .
Consider the scope of using public utility services to build up brand recognition through sponsored stationary like pass books , panchayat stationary etc

C. Folk Means :





The folk media are close to the hearts and minds of the people so there appeal is at a personal and intimate level . they have a reach much more extensive than any of the modern technological media it must be noted however that the numrious religious , caste and linguistic groups across the 25 states of the country have there own distinctive folk and traditional media .

Folk Shows
Tamasha
Bhavai
Nautanki (North India)
Naqal
Keertan & Keertan
Ramleela & Rasleela
Jatra
Therukoothu
Puppetry
Street theatre


3. Social Awareness program :


Clients We worked For :

Corporate Clients –

1.GTC
2.Merc Electronics
3. Parag Dairy
4.Balsara

Agencies-
Oglivy outreach
LINTERLAND
MART
Anugrah Maddison


NGO’s –

Janani
I- Pass
Psi India


RAjeev Singh
Business Development Manager -
Tek Advertising And MAnagement Pvt Ltd
e mail-rajeev@tekadvertising.com

website - www.tekadvertising.com

Phone - 033 24723198,24720914