Wall Paintings Wall Paintings are an effective and economical medium for advertising in rural areas. They are silent unlike traditional theatre .A speech or film comes to an end, but wall painting stays as long as the weather allows it to. Retailer normally welcomes paintings of their shops, walls, name boards. Since it makes the shop look cleaner and better. Their shops look alluring and stand out among other outlets. Besides rural households shopkeepers and panchayats do not except any payment, for their wall to be painted with product messages. To get one's wall painted with the product messages is seemed as a status symbol. The greatest advantage of the medium is the power of the picture completed with its local touch. The images used have a strong emotional association with the surrounding, a feat impossible for even a moving visual medium like television which must use general image to cater to greatest number of viewers.A good wall painting must meet some criteria to generate awareness and remind consumer about the brand. The wall should :The most frequented shops can be painted from inside also one feet above the ground level. It is courteous to take the verbal permission of owner .The permission is normally given. However by taking the permission of the rural retailers or house owners, one gets the owner morally committed to taking care of wall painting. The message should be simple, direct and clear .A definite way of arresting is to use bright colors and these do not fade away easily. A good paint will survive the ravages of dust, sand and rainstorms for about three years. Paintings must be taken after rainfall. It should be peaked up during the festival and post harvest season. To derive maximum mileage their usage needs to be planned meticulously.
*pic By
Rajeev Kumar Singh
Tek Advertising & Management Kolkata
Email-rajeev@tekadvertising.com
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